Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

The largest public response came last week, when the company unveiled a new design that just features the words, “Cracker ...

There are some things you just don’t change and one of those things is seemingly the logo for Cracker Barrel. The iconic original logo featured a man sitting on a wooden chair next to a barrel. Now, ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Shark Tank star Kevin O'Leary and some of his super-rich business partners are the proud new owners of the most expensive sports card in the world. "Mr. Wonderful" revealed the news Monday, August 25 ...

The University of Texas has signed a multi-year sponsorship with Austin-based health brand Humann, marking the first time ...

The “C” in “Charlotte” appears to have a bit more space between the two hooks in the glyph, which perhaps could have been a ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Mild misspellings from combining two real words, such as SoftSoap, were perceived just as positively as correctly spelled names. When consumers saw different levels of misspellings—consider the brand ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.