Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...