F1: The Movie” starring Brad Pitt premiered last weekend to rave reviews and an impressive box office performance, proving once again that people will go to the movies… for the right film.

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, especially for grown-ups. With 'F1,' they saw a glimpse of hope.

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite lavish spending on A-list stars.