The best part of the launch, however, is that AXE’s Fine Fragrance line is affordable. Each product retails for less than $8 at stores like Amazon, Walmart, CVS, Kroger, HEB and Walgreens.

And Axe is undoubtedly the terrible, horrible, no-good scent of high school boys. But, well, does Axe really smell that much worse than any other cologne?

AXE, is the No. 1 men's fragrance brand in the world.* AXE champions confidence for guys by helping them look, feel, and smell their best while navigating the attraction game.

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited ...

Dive Brief: Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a ...

MSCHF ‘s latest offering takes two iconic scents from different ends of the spectrum for one unique fragrance. No. 5 Axe blends Chanel No. 5 with Axe body spray.

My own boys, at 8 and 10, are too young for Axe, or for fragrance, or for wah-wahs of any variety—or so I shall insist to myself until they are about 40. But after a single day at the beach this ...

So you may be wondering why I am in France. I actually have the folks at Axe to thank--they've flown a few beauty writers over here to tell us all about how they develop their fragrances. And the ...

Today, Feb. 23, AXE debuts its new Fine Fragrance collection in partnership with some of the world’s top perfumers, including the one and only Ann Gottlieb.

And Axe is undoubtedly the terrible, horrible, no-good scent of high school boys. But, well, does Axe really smell that much worse than any other cologne?