This National Fragrance Day (yes, it’s a thing) on March 21, Axe Canada bypassed dating apps to offer a fresh alternative to modern dating – scented wild postings featuring four real, local Gen Z guys ...

One where chemistry starts with a sniff, not a swipe." AXE champions self-expression and with the AXE Fine Fragrance collection, guys can make a lasting impression, even before they say a word. The ...

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own.

Wookey Hole Caves, renowned for its magical experiences and rich history, is stepping into the world of fine fragrance with ...

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant ...

Banyans usually grow on hardwood hammocks. They are considered a keystone species, essential to the hardwood tropical ...

Anyway, good work here, Axe. I haven't forgotten you ... And in particular, I think this unscented option is perhaps the best fragrance-free deodorant in the biz, too. But all of the brand's ...

Modern day fragrance influencers seem to be the culprit here and the ... Sure, but I do appreciate teaching teens not to wear the same cloying scent on repeat—looking at you, Axe body spray. Still, as ...

“We know – it hurts (sorry if we’ve ruined your go-to fragrance) … who knows? Maybe one day, Lynx Africa will make a legendary comeback.” The post quickly went viral, with fans mourning the apparent ...