The iPhone 16 Pro Max saw a couple of major improvements to its camera setup, gaining a new 48MP Fusion camera as well as a 48MP ultrawide lens. The Fusion camera worked faster than its predecessor, resulting in faster focus and no shutter lag. The ultrawide camera introduced higher resolution than the 12MP sensor Apple previously used.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.