The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ...

It seems Kanye West looked to Grammy weekend as a big moment for his brand. He released a new Yeezy commercial after the ...

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. Kanye West reignited his feud with adidas over his Yeezy brand earlier this week ...

Ye revealed the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides.

The chief executive officer Bjoern Gulden of Adidas AG will cut 500 roles based at its headquarters in Herzogenaurach as the company outperformed projected sales for the retro sneakers.

German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.

German sportswear giants Adidas and Puma have both announced they are seeking to reduce costs, including through possible job ...

Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy ...