Low clicks and watch time don’t always mean bad content. Often, it’s a sign your strategy doesn’t match how YouTube works.

In this column, you’ll find strategic insights and tactical advice from 20 video marketing and SEO experts to help you get more views of your own on YouTube.

As a basis, I took 202 experts mentioned in the SEO for Beginners guide. I created a social listening alert, using Awario (disclosure: I work for the company) for each of them.

Google’s “SEO Made Easy” is just the beginning of the company’s commitment to producing instructional videos for webmasters and digital marketers on YouTube.