While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Purple has become one of the most prominent color trends in the 2025 runways. Ahead, you’ll find all the ways you can style ...

On a recent episode of The View, where Laurence Fishburne appeared as a guest, the duo looked back on what it was like to ...

It's only natural to be curious about effortless ways to incorporate more color into your wardrobe, especially if you're trying to figure out how to wear purple, one of spring's top color trends.