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The latest viral makeup trend involves gluing yarn to your face. See some of the best examples, plus tutorial tips , should ...
Some days, the idea of a full face of makeup just doesn't fit the mood of the day. This is where lazy girl makeup hacks come in like a knight in shining armour, helping you look fresh without doing ...
This is the "ghoul girl look," a social media trend that has turned exhaustion and burnout into something cool and aspirational. Another social media trend inspired by illness is the Japanese 'byojaku ...
Shoppers say its filter-like effect smooths over wrinkles. The sale is the first of its kind—to obtain your discount, just use the popup window or sign-up button in the navigation bar to enter ...
“Conservative girl” makeup recently has gone viral for all the wrong reasons: over-application, mismatched foundation, cavalier disregard for god-given brow density. But is conservative fashion ...
#Wetlooklashes has 3 million views on TikTok and goes hand in hand with a peculiar TikTok make-up trend called “crying girl make-up”. This look favours smudged eye make-up and clumped-together lashes ...
For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It's the turn of Berry Girl Makeup. It follows 2023's Strawberry Girl ...
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Turns out brat summer is here to stay – only this time, it’s been rebranded as party girl makeup for the masses. This grungy, rebellious aesthetic is the ultimate antithesis of the clean girl look, ...
Girls make up about a third of seniors and half of juniors in the shop, Devlin said. "I've been told I give off girl-dad energy," Devlin said. "I have a daughter, so it makes sense." More female ...
If you buy something, we may earn an affiliate commission. Learn how we test. Hailey Bieber never stops mining the food pyramid for fresh beauty inspiration. While the look may appear similar to the ...
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. If you’re looking for spring 2025 manicure inspiration, Selena Gomez’s never ...