Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

A successful coach understands their clients’ personalities by observing their words, body language, gestures and facial expressions. Therefore, it becomes easier to deduce the needs of each client.

Dr. Eric Berne, a psychiatrist, introduced his theory of transactional analysis to the world in 1964 with his "New York Times" bestseller, "Games People Play." Transactional analysis studies human ...

Sixty years ago, Eric Berne, a Canadian-born psychiatrist, published a literary blockbuster that has served as the template for many subsequent books of pop psychology. The best-selling nonfiction ...