Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

However, in our collective infatuation with data (and obtaining more of it), what’s often overlooked is the role that storytelling plays in extracting real value from data. The reality is that data by ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Data storytelling and change often go hand-in-hand. When you ...

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...

Numbers don’t lie—but sometimes they can be made to fib. As anyone in business knows, one of the greatest sources of danger is a large, complex, convoluted collection of data. Massive datasets can be ...

At a basic level, data visualization is just presenting data in a visual way, but when we plot data, we’re usually trying to make a point or tell a story with images. Even this simple graph tells a ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. There’s a lot of talk about data. The rapid acceleration of ...

Nathan Yau's new book, Visualize This, shows how to use design to make sense of an information-flooded world And in a culture of equally increasing infographics overload, where we are constantly ...