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Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

The whole world knows about Stephen Curry's sport-altering talent. Now 36 years old, Curry has won everything there is to win ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

LeBron James and Stephen Curry cap off NBA Rivals Week on Saturday with their 54th head-to-head career matchup.

“Yet the problem that then occurs is that the Lakers would need to send out a colossal number of players to match the salary ...

The Celtics appear at No. 1 on the Team Merchandise list for the first time in 17 years, while Curry sits atop the ...

Our NBA insiders break down the biggest Rivals Week matchups, including a finals rematch, Wemby's homecoming and a Western ...

The NBA All-Star Game starters were announced Thursday and there are a lot of familiar names, such as LeBron James, Stephen Curry and Kevin Durant. While there were some new starters (hello, Jalen ...

Once again, Milwaukee Bucks forward Giannis Antetokounmpo has been named an All-Star starter. This is the ninth consecutive year Antetokounmpo has been named an All-Start starter and his ninth ...