Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

With three watches packing three different movements, all inspired by one legendary race car, Seiko has every racing fan ...

Six new references of Seiko Speedtimer ✓ With three celebrating a shared history with Datsun ✓ Explore them here! ✓ ...

Seiko dive watches are rugged, capable and often seem purely practical. But their function-first aesthetics have become iconic in and of themselves, and a clock that borrows that distinctive style ...

At this price range, the Seiko 5’s main competition comes from Swatch and Timex models, all with quartz movements. There’s no shame in those, but if you want your first watch to be a mechanical one — ...

Seiko pared down the features to just those it considered necessary, and came out with its Disaster Clock KR866N.

The Supreme/Seiko Marathon Clock dropped via Supreme, priced $48 USD. Elsewhere in watches, Montblanc uses recycled aluminum for its new fitness-orientated smartwatch.

LVMH’s new Watch Division head, Seoul’s “Clock Alley” and fashion watches off the runway. Seiko should know: It is one the largest employers in this town of about 17,000 residents.

This alarm clock would fit in nicely at his Château de Swag. Where and when to buy it: The Supreme x Seiko Marathon Clock will drop at Supreme’s website on Thursday, April 22, at 11 a.m. EST.

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...