A new wave of positive-impact experiences in northern Finland is finally allowing the Sámi to benefit from the tourism boom. View on euronews ...

This year, a whopping 3,500 of them are making the trip, accompanied by dozens of Sami herders — indigenous Scandinavians traditionally linked to reindeer herding. The journey begins in the Sami ...

which means that Sami herders can travel great distances for up to eight hours a day to follow their herd.

The Sámi are a semi-nomadic group of reindeer herders. They live in a region of northern Europe known as Lapland. Many Sámi now live in permanent housing, with small numbers of herders ...