Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Few players had a front-row seat to the rise of tennis legends Roger Federer, Rafael Nadal, and Novak Djokovic like Tim Henman. The former British No. 1 faced each would-be member of 'the Big ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

with another impressive victory at the Rotterdam Open that sees him match a feat from the legendary Roger Federer. De Minaur could have been forgiven for being down on himself after being ...

Yes, we love cocktails and lazing by the pool as much as the next cruiser. But holidays at sea these days offer opportunities ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...