Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

We used our Roblox admin powers to make noobs fight—and it was absolute chaos. In this video, we set up funny battles, dropped random commands, and watched the madness unfold as clueless players went ...

If Toby Fox thinks his way of making games is pretty inefficient, that probably shouldn't be a big surprise given how many years it's taken to get a little over half of Deltarune into players' hands.

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

For Good in November, the official Wicked RP Roblox community has introduced the Emerald City update. Watch the game trailer!

It's a surprisingly dense game that feels like the real deal, with its ambitious plans for an open-world action-RPG life sim that bears a strong resemblance to anime-GTA. However, it also leans into ...

This story has been updated. SOUTH BEND — Early in the second quarter of Notre Dame football’s home opener against No. 17 Texas A&M, Irish sophomore defensive back Leonard Moore went down with a right ...

The final day of the 2025 MLB regular season has come and gone and the Major League Baseball playoff picture is complete. From the American League, the Toronto Blue Jays and Seattle Mariners have ...