A Frenchman living in New Zealand may give Google its latest greatest challenge with the release of Piwik1.0 in two weeks. Piwik is an open source web analytics platform that requires PHP-MySQL. The ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

The explosion in enterprise data is paving the way for expanding analytics strategies in business applications. The embedded analytics market is estimated to nearly double to 46 billion between 2016 ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

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