Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign ...

Fresh off the heels of winning the bid to host the Eurovision Song Contest in 2025, after Swiss contestant and first openly nonbinary performer Nemo won the contest last year, Basel is ready for its ...

CloudTec Phase makes the Cloudsurfer 2 look a little different from older On shoes, but fans of the aesthetic won't be ...

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Andy Roddick has imagined a scenario where Serena Williams, Roger Federer, and Rafael Nadal return to the US Open. He talked about the changes to the mixed doubles event at the tournament.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

On the latest edition of his podcast, former world No.1 Andy Roddick said that bringing in legends like Federer and Serena Williams would be an excellent idea: “I will tell you this, I want to put ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Few players had a front-row seat to the rise of tennis legends Roger Federer, Rafael Nadal, and Novak Djokovic like Tim Henman. The former British No. 1 faced each would-be member of 'the Big ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...