Dell XPS brand is now dead, long live Pro & Pro Max

Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Revamps Its 2025 Laptop Lineup With New Streamlined Branding For CES
Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro Max brands
Dell XPS is dead — Dell just rebranded its entire PC lineup
Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with suffixes denoting who and what they’re intended for.
Dell unveils new AI PC portfolio with Dell Pro, Pro Max offerings
Dell (DELL) revealed a new AI PC portfolio built for personal and professional computing. “From sleek laptops to powerful workstations and
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might
Dell rises after it rebrands expanded AI PC portfolio
Dell Technologies (NYSE:DELL) shares increased nearly 4% on Monday after the Texas-based computer firm revealed a new lineup of artificial intelligence-powered PCs. "The PC is the most important personal productivity device of our lifetime and it is being transformed by AI,
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
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Computer company Dell revamping it’s PC lineup with new names
LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...
Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...