This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell shares increased nearly 4% on Monday after the Texas-based computer firm revealed a new lineup of artificial ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...