March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, ...

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage ...

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...

Coca-Cola has recalled a number of its drinks from UK shelves, including Coca-Cola, Coca Cola Zero and Diet Coke, due a safety risk. The drink giant is recalling several of its canned drinks ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty work” for its March Madness campaign.

Enter Coca-Cola Zero Sugar, stepping in with ice-cold reinforcements ... toast to buzzer-beaters and underdog upsets. The brand’s new TV spot, “Fight Song,” channels the energy of the ...