Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’

The network has picked up a comedy starring Tracy Morgan and Daniel Radcliffe and renewed first-year dramas ‘Brilliant Minds' and ‘The Hunting Party.'

NBA on NBC will be bringing back broadcasting player starting lineup introductions in their coverage that kicks off next season.

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

NBC also plans to promote the return of the NBA on NBC, on-air and at Churchill Downs, where an activation is planned. As TV increasingly leans into live events, those events are now being ...

NBC has picked up drama series The Hunting Party, starring Melissa Roxburgh, and Brilliant Minds, headlined by Zachary Quinto, for a second season.

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage