This easy-to-follow Brown Smokey Eye Makeup Tutorial features a selection of products including MAC Soft Ocre, MAC Quite Natural, MAC Uninterrupted, MAC Lie Low, Anastasia Beverly Hills Rich Brown, ...

Transform into a 1920s flapper/cabaret Halloween makeup look with this tutorial by Sonjdra, a Vancouver-based makeup artist ...

French TikTok star Bách Buquen's mission is to "normalize makeup for men" and he will earn half a million dollars from sponsorship deals with cosmetics brands in 2025. Buquen has amassed 4.6 million ...

Hailee Steinfeld’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be done in less than 20 minutes. “Fifteen minutes is plenty of time,” Steinfeld, ...

Discover how Edgars Beauty is transforming the retail landscape with its expansion into K-Beauty and premium brands, offering immersive experiences that redefine beauty shopping.

Struggling to find the perfect gift for a teenager? We rounded up the best gifts for teens — room decor, apparel, beauty ...

Before she became one of TikTok’s most recognized beauty educators, Monica Ravi-Conway was a software engineer decoding ...

ULTA, EL and NUS tap digital innovation, wellness shifts and curated assortments to capture beauty's expanding long-term ...

Parineeti Chopra is back on camera — and this time, with the same warmth and honesty her fans adore. Making her first ...

“First of all, just put moisturizer on...not just on your face, put it on your neck, put it on your hands, it feels better,” ...

We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is TikTok beauty. The algorithm feels relentless, and it's convinced even the most veteran beauty-obsessed among us to ...