Still, Bud Light Seltzer is proving to be a strong seller for parent company Anheuser-Busch InBev. It's the third top-selling brand behind White Claw and Truly, according to Nielsen.

Almost 40% of hard seltzer drinkers prefer lower-alcohol options of under 4% ABV, Kraft Heinz said, and the new Crystal Light Vodka Refreshers will have an ABV of 3.8%.