Lego wants to change that These days, kids face more pressure to achieve at an early age. But Lego’s new campaign has celebrities like Stephanie Beatriz and Bindi Irwin urging them to just have fun.

With Lego, kids are next. The early-rate deadline for Fast Company’s Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today.

The FIRST LEGO League Jr. Boomtown Build Inspire Set box. (LEGO Photo) Kids who have caught on to the world of FIRST LEGO League competitions will have something new to build with next season ...