Justin Bieber shocked fans by dropping his seventh studio album, Swag, on 11 July, just a day after he announced the project. Billboards containing the word 'Swag' were seen in New York's Times Square,

Praise over his artwork comes after his model other-half Hailey, 28, shared a bizarre message of praise about his latest work, sharing a picture of it plastered across a huge billboard on her Instagram, with the caption: "Is it finally clocking to you f**king losers?".

On the first line, Bieber refers to the phone case Hailey sells through her beauty brand, Rhode Skin, which has a slot to hold lip gloss. In the second line, Justin appears to reference recent controversies involving Hailey, like her rumored beef with Selena Gomez and reports that their marriage is crumbling.

Justin Bieber and Sexyy Red recently dropped the TikTok-worthy video for their new collaboration, “SWEET SPOT,” sparking a flood of online commentary. A clip of the pair dancing cheek-to-cheek, with Justin even planting a kiss on Sexyy Red’s cheek, has caught fire on social media. One standout reaction read,

Justin and Hailey Bieber have faced their share of public scrutiny over the past weeks, ... The latest controversy took place at Coachella when videos of the singer went viral.

celebrity couples. Hailey Bieber 'sad' over Justin Bieber controversy: 'She knows something has to change' “She’s been in tears about his behavior lately,” the source said

Justin and Hailey Bieber have escaped the turmoil of the media for a vacation in Mallorca. The singer has shared a declaration of love for his wife, posting a sweet and honest message with his followers that shows the couple remains more in love than ever, despite the rumors surrounding them.

"Swag," the pop star's first record since 2021, dropped amid his recent trouble with friends and wild speculation about his relationship.