In the list which he tagged as 12 rap kings, West mentioned himself, Lil Wayne, Jay-Z, Biggie Smalls, 2PAC, 50 Cent, Eminem, LL Cool J, Run DMC, Nas and Rakim as the greatest rappers of all time.

However, veteran artists like Nas, Jay-Z, and Eminem have managed to sustain ... much like Nas working with Hit-Boy or LL Cool J partnering with Q-Tip for a comeback album, could help Smith ...

However, veteran artists like Nas, Jay-Z, and Eminem have managed to sustain their relevance ... Collaborations with artists who respect his legacy, much like Nas working with Hit-Boy or LL Cool J ...

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

J: I'll start with “mad love ... So a lot of Tribe Called Quest, Wu-Tang, Jay-Z… A lot of East Coast stuff. S: Yes, I was going to say it wasn't until 10 years ago when I moved out [to LA] that I ...

(Do rap stars like 50 Cent and Jay-Z still get ... your first cool pair? Durant does. “(My mom) definitely surprised me with them,” he said. “It’s something I’ll always remember.” ...

LL COOL J followed All World: Greatest Hits directly with his seventh studio album, Phenomenon, released in 1997. Blending more hardcore rap tracks with a distinct R&B influence, the record featured ...