The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Former Meta executive Sarah Wynn-Williams has alleged that the company knowingly targeted emotionally vulnerable teenagers ...

TV has lost its identity somewhere in today's ... By 1982, Doordarshan had become the national broadcaster of India. When colour television was launched in India in 1982, a wave of happiness ...

India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free Ad-Supported TV (FAST), and digital news ...

Jawaz Jagirdar has joined Samsung Ads to lead CTV ad sales for South India. Jawaz Jagirdar joins ... the full potential of premium, addressable TV inventory and delivering impactful outcomes ...

Titled ‘Shape the Future: Indian Media and Entertainment is Scripting a New Story,’ the report reveals that digital media overtook television for the first time, becoming the industry’s largest ...

Advertisement rates for CTV are up in the range of 10-20 per cent, while the inventory for advertisements on linear ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

Analysts expect the Disney-Reliance JV to have a 40% market share of the Indian TV and streaming advertisements. Data shows that ad spending in the Indian ad market is forecast to reach $15.78B in ...

Roop Durgapal, known for her television roles, is making waves again with an ad film alongside Kartik Aaryan. Initially cast ...

India’s competition watchdog has raided the offices of GroupM, Publicis Groupe, Interpublic Groupe, Dentsu and Havas over alleged price rigging of TV advertising ... of the ad market; Sony ...