Roblox's Untapped Billion-Dollar Advertising Opportunity

Video ads with rewards: In 2025, Roblox introduced video ads for users aged 13 and above. Players can choose to watch short ...
Marketing Dive

Why video is key to Roblox’s evolving advertising strategy

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
The Verge

Roblox is making some changes to how creators can sell limited-run virtual gear

Including the ability to sell them within a custom experience, which can earn them more money. Including the ability to sell them within a custom experience, which can earn them more money. is a news ...