What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Do all book covers look the same today? Euronews Culture goes under the dust cover with those that design them. Go into any bookshop and you’ll see a smorgasbord of design styles. There will be the ...