Customers Want Brands to Get Personal. Here Are 5 Ways to Start

The reality is that customers that don’t receive “personalized” treatment from you will be effectively stolen by someone who ...

Opening Your Product To Developers: The Real Work Of Building A Durable Platform

Announcing a public API feels significant. The real test begins afterward, when outside builders try to create value.
Analytics Insight

Top ERP and Accounting Systems for B2B Fintech SaaS Startups

The success of fintech SaaS platforms increasingly depends on seamless integration with existing business systems. Customers ...

To Connect With Customers, This Fintech Founder Built a Platform With Something Unexpected: A Sense of Humor

Cleo CEO Barney Hussey-Yeo explains why he built a financial tool that utilizes the power of a well-timed joke.
Security Boulevard

From User Identity to Payroll Accuracy: Automating Local Tax Compliance with SaaS Tools

Learn how SaaS platforms can automate local payroll tax compliance using identity data, real-time tax APIs, geolocation, and secure workflows for accuracy.