The HEINEKEN Company unveiled striking market insights today, highlighting a growing trend toward moderation and alcohol-free choices among Formula 1® fans.

YouGov reports that Guinness leads U.S. brand recommendations, followed by Heineken and Savage X Fenty. Subaru, YouTube TV, ...

New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans Heineken® 0.0 ambassador and Formula 1® World Champion Max Verstappen and sportswriter Fabrizio Romano ...

HEINEKEN’s Brew a Better World strategy puts sustainability and responsibility front and centre of the business. Part of this ambition was to have a zero alcohol option for at least ...

Tariff uncertainty has been reignited; however, a truce with major trading partners could be an opportunity. Learn more about ...

New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans One in four sports fans are ...

Heineken® 0.0 ambassador and Formula 1® World Champion Max Verstappen and sportswriter Fabrizio Romano Chinese Grand Prix – Formula One race One in four sports fans are actively reducing their ...

When asked what tools would help them most, operators called for practical resources to reduce time and cost pressures. The ...

The new move adds to the challenges facing the beer industry, led by Heineken, Carlsberg and local brewers Sabeco and Habeco.

Vietnam's National Assembly on Saturday approved a proposal to raise the special consumption tax on alcoholic beverages to 90% by 2031 from the current 65%, a move that will add to challenges facing ...