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Upon purchase, which is $9 on Wanna and $13 on Gucci’s app, users can virtually try on all 25 AR sneakers. Each design is virtual only, meaning you can’t buy real-life counterparts to wear.
This begs the question: would you pay for Gucci shoes that exist only on your smartphone? Gucci’s new sneakers will cost $9 to $12, reported Business of Fashion.
Surprisingly, the shoes are a lot less expensive than a typical Gucci piece: you can buy the Virtual 25s from Gucci’s app for $12.99, or $8.99 in the Wanna Kicks AR sneaker app.
Gucci’s new sneakers cost between $9 and $12, but there’s a catch. You can only wear them virtually. The Italian fashion house has announced its first-ever augmented reality (AR) sneakers.