A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Here's the nerdy but cool part: our eyes use three types of cone cells to see colour: S-cones for blue, M-cones for green, ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...