Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...
Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...
Google is launching Marketing Advisor, as announced today at Google Marketing Live 2025. Marketing Advisor is a new AI-powered assistant that lives directly in the Chrome browser and is designed to ...
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