He earns from his NBA contract, endorsements, and media ventures, making him one of the highest-paid athletes.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

In a recent social media update, Federer reiterated his growing interest in golf, showcasing his commitment to this new endeavor. Uniqlo, the brand that Federer has been an ambassador for since 2018, ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Who is at the top of this list? Obviously Roger Federer, who has won 5 consecutive Slams on hard courts, from the 2005 US Open to the 2007 US Open. Roger has a streak that goes from New York 2005 ...

with Federer continuing to work with brands like Wilson, Uniqlo and On Shoes in highly lucrative deals. Nadal is still working with his long-time racket supplier Babolat, while he also has ongoing ...

Jannik Sinner is once again the champion in Melbourne. The Italian flawlessly defended his Australian Open title in a 6-3, 7-6 (4), 6-3 win over Alexander Zverev and made history in the process.

Another young Swiss claimed a junior Major title in 1999. The parallel between Federer and Bernet is super strong! Henry is the Basel native who made his first tennis steps at TC Old Boys ...

Henry Bernet achieved something Roger Federer failed to do by winning the Australian Open boys' title Saturday, with the young Swiss using comparisons to his illustrious compatriot as motivation.

Copyright 2025 The Associated Press. All Rights Reserved. Henry Bernet of Switzerland celebrates after defeating Benjamin Willwerth of the U.S. in the boy’s singles ...