Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

In a recent social media update, Federer reiterated his growing interest in golf, showcasing his commitment to this new endeavor. Uniqlo, the brand that Federer has been an ambassador for since 2018, ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Emma Raducanu's commercial value has been rated by a leading sports finance expert.

Who is at the top of this list? Obviously Roger Federer, who has won 5 consecutive Slams on hard courts, from the 2005 US Open to the 2007 US Open. Roger has a streak that goes from New York 2005 ...

Jannik Sinner is once again the champion in Melbourne. The Italian flawlessly defended his Australian Open title in a 6-3, 7-6 (4), 6-3 win over Alexander Zverev and made history in the process.

Another young Swiss claimed a junior Major title in 1999. The parallel between Federer and Bernet is super strong! Henry is the Basel native who made his first tennis steps at TC Old Boys ...

Henry Bernet achieved something Roger Federer failed to do by winning the Australian Open boys' title Saturday, with the young Swiss using comparisons to his illustrious compatriot as motivation.