Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand, which is most well-known as a casual wear brand. Novak Djokovic was with Uniqlo previously, but he switched to ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

The partnership ended in March 2018. Federer made headlines in 2018 when he swapped Nike for Uniqlo in a 10-year deal estimated to be worth $300 million. The deal with the Japanese brand had been ...

The deal clincher: Uniqlo promised $300 million whether he was playing tennis or not. “We feel the greatest impact of Roger Federer is yet to come,” Uniqlo’s head of global creative John Jay ...

It is a record tally by a tennis player. Federer turned 38 this month, and Father Time will catch up at some point, but Japanese apparel brand Uniqlo is betting $300 million that Federer will ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Federer has retained endorsements with brands like Uniqlo and Rolex since concluding his quarter-century career, and reclaimed ownership of his eponymous RF logo in 2020 after cutting ties with ...

He may well surpass the $10M received by Roger Federer (Uniqlo) and Nadal’s Nike deal. Nike is currently also considering Alcaraz’s very own special apparel line. However, last year the ...

Elmo - what do we do? On was founded in 2010, and Roger Federer joined the brand in 2019 after his previous partnerships with Nike and Uniqlo. “Roger Federer spent 20 days in the lab with us ...

The ITF has announced its list of 2024 ITF World Champions presented by UNIQLO.