Roger Federer’s affinity for emojis has now become an integrated part of his brand. Nike released three new RF shirts this week, two of which feature an emoji of Federer’s head (complete ...

Now, Swiatek, along with Shelton, finds herself under the spotlight to take this collaboration to new heights with the upcoming launch of the brand’s inaugural tennis apparel line. Federer’s ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

At different times he has switched apparel brands. Same goes for his footwear. But the one constant during Roger Federer’s illustrious tennis career has been his Wilson racquet. He came on tour ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

But then, two months later, you came onto the court in Miami wearing your red sleeveless shirt ... a generation of tennis. As Nadal prepares for his last tournament, Federer’s message is ...