Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Australian Open reaffirmed Rolex as the Official Timekeeper of the season-opening Grand Slam® tournament since 2008.

There comes a moment in every man's life where what you thought was a casual take-away-and-movie scenario gets hit with the ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

It was replaced by a yellow-gold version that hasn’t been seen around much— except on the wrist of Roger Federer, Rolex ...

Carlos Alcaraz has already secured his status as an all-time great in tennis and here is the ultimate guide to the Spanish ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Who is the greatest athlete of all time? Discover the sportsperson who carries this title, their accomplishments, impact on ...

De Minaur's victory against Mensik means he's now reached the quarter-finals in four consecutive Rotterdam Open tournaments, with Swiss legend Federer the only other man to have achieved the feat.

In tennis news, Coco Gauff is part of an elite group, Roger Federer's racket is special, and Serena Williams is a star once again.

The 2022 Rolex Paris Masters champion greeted the Netherlands with some regrets, as they were playing great tennis and looked like they could achieve a prestigious result. Through his official X ...