Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

We are at a big of a slow time when it comes to signature tennis shoes. The once super-prominent adidas hasn’t had one since ...

Adidas was happy to call in a favour when it ... using past examples such as tennis greats Rafael Nadal and Roger Federer. When it comes to current footballers, Nike has Mbappe, Erling Haaland ...

And they wandered around for nearly 20 years in the twilight of marginal economics, where actually the stock price is almost completely flat for 18 years until they were purchased by Adidas ...

Yes, we love cocktails and lazing by the pool as much as the next cruiser. But holidays at sea these days offer opportunities ...

Adidas? New Balance? How fitness high fashion ... The 23-year-old is now kitted head to toe by the Roger Federer-backed Swiss brand On. Meanwhile Asics struck gold on its investment in Jasmine ...

The Adidas Adipower ATTK 3.2 is made with spin ... they’re good enough for us. These Federer-approved sneakers are designed for the courts; with herringbone tread, ultralight mesh and a ...

The long-weekend is finally here, and we couldn’t be more excited. Not only do we get an extra day off from work, the ...