Sweden's recycling centres are overflowing with clothes after an EU-wide ban this year on throwing away textiles, leaving ...

Sweden's recycling centres are overflowing with clothes after an EU-wide ban this year on throwing away textiles, leaving ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

Gisele Bündchen appears in a fashion campaign for Marc O'Polo's spring/summer 2025 collection. In a promotional video, the ...

From searching for a maxi dress to falling in love with a mini, and 50kg coats, new bride Lykke Glommen talks the ups and ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Carina Sweney moved from her home country of Sweden to Germany for the experience, she said. The supply technician at the ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

We may earn revenue from the products available on this page and participate in affiliate programs. Magazine editor-turned-fashion entrepreneur Petra Tungården can find inspiration in almost anything, ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not worked very well. The best chance of success is for a rental company to ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...