For decades, brand loyalty was rooted in familiarity, trust and consistent quality. Families bought the same shampoo or ketchup for generations, driven by tradition, trust and limited alternatives.

I’ve heard that Gen Z and Gen Alpha – ‘tweens and teens – aren’t big newspaper readers, perhaps because we don’t speak their language. So today, I’m doing exactly that. It turns out that Alpha and Z ...

THE WEEK’S MOST POPULAR CURRENT R&B/HIP-HOP SONGS ACROSS ALL GENRES, RANKED BY STREAMING ACTIVITY DATA BY ONLINE MUSIC SOURCES TRACKED BY LUMINATE, RADIO AIRPLAY AUDIENCE IMPRESSIONS AS MEASURED BY ...

Abstract: The focus of the research in metasurfaces has mainly been on the manipulation of the electromagnetic waves in free space during the past few years, which generally require thousands of ...

Many people would like to portray the violent campaigns of September 8 and 9 under the banner of Gen Z—a deadly street protest that overthrew the coalition government within 28 hours—as a great ...

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.