In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...

The actor known globally as "the most interesting man in the world" is returning to advertising after a year-long hiatus — and now he's shilling for a new alcohol brand. More from Retail The ...

At the beginning of 2007, Dos Equis brand equity was going nowhere. Research showed that people had little association other than the fact that Dos Equis was from Mexico, which did not evoke quality ...

Jonathan Goldsmith, who stars as “The Most Interesting Man in the World” in the popular Dos Equis beer commercials, is engaged in a bitter legal battle with his talent agency, which alleges ...

A Small Fish in an Overcrowded Pond: In 2007 Dos Equis was a little-known beer brand from Mexico with minimal awareness and equally minimal budgets. It played in a crowded and noisy beer category, ...