PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With Donald Trump unleashing tariffs on trade partners, there are rising fears of the US heading towards a recession. While ...

From retro-inspired hair to punk braids, it’s time for a hair refresh.

Emilia Wickstead has taken a break from dressing Princess Catherine to creating a uniform for her national airline, filled ...

The rest of the look was intentionally pared-back, with softly brushed brows and a hint of natural lip balm, allowing the ...

Lip gloss is making a major comeback this summer. Discover why it’s the must-have makeup item for 2025 with its versatile, ...

Bright and vibrant, chartreuse is a yellow-green color that's shaping up to be one of the key shades of spring-summer 2025.

Most women over the age of 30 have spent the last six months in shopping turmoil, as the early-2000s flare jean trend of our ...

The seasonal switch is upon us. This week, I saw raffia bags, swimwear, and light colors across my favorite e-tailers and ...

Dak Prescott and his fiancee, Sarah Jane Ramos, have been together for two years now and just a year after the birth of their ...

“In the period that we live in, it’s always a comeback to something else – and I’m not talking ... fashion’s Olympics-fuelled athletic fixation has not yet waned. At Christian Dior, tanks had a sporty ...

The 1990s gave us some of the most iconic, rebellious and effortlessly cool fashion moments of the 20th century—and now ...