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Hermès CEO Does Not Hold Back on Major Problem
Given how the brand notoriously limits access to its most exclusive product in an attempt to make sure it's accessible only to its most loyal and "real" customers, Hermès CEO Axel Dumas is not happy ...
How it feels to spend $10M on a bag, according to the man who did it
Birkin bags can go for hundreds of thousands of dollars and, even if you’re rich, it’s near impossible to get one. In July, ...
'It becomes more about status signalling': Is £7m for a handbag absurd or justified?
As a pop-up handbag auction opens in London, a fashion frenzy is gripping venerable auction houses – and sending prices sky ...
Winning bidder of $10M Birkin bag wanted to inflict ‘psychological damage’ on opponents
Birkin bags can go for hundreds of thousands of dollars and, even if you’re rich, it’s near impossible to get one. In July, ...
Mystery $10M Birkin buyer says purchase was his ‘most expensive’ ever: ‘Made me sick to my stomach’
Japanese resale mogul Shinsuke Sakimoto, that’s who. The now-revealed mystery buyer placed his winning bid from halfway ...
What it feels like to spend $10M on a handbag, according to the man who did it
In his first major sit-down interview, Japanese CEO Shinsuke Sakimoto reveals how he outbid his “enemies” during the ...
Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its ‘real customers’: ‘It doesn’t make me feel in a good mood’
The appreciating value of a Birkin bag on the secondhand market has in some cases outpaced the S&P 500 and the price of gold.
Hermès' CEO says seeing new Birkins on the resale market puts him in a bad mood
Axel Dumas said selling Birkins to "false customers," who buy to resell, spoils Hermès' bond with its real customers.