In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

From data breaches and counterfeit products to the rapid spread of misinformation, brand image threats are constantly ...

David Paul Morris / Bloomberg via Getty Images Dollar Tree (DLTR) on Wednesday said it has reached a deal to sell its Family Dollar brand to a pair of private-equity firms for $1 billion.

TransCentury’s engagement with KPMG forms part of the company’s strategies to resolve debt owed to Equity Bank with additional proposals including negotiations for an out-of-court settlement.

The Shark Awards provide a platform to highlight the Creativity, Strategy, and Success of your Campaigns. By participating, you contribute to raising the bar for the entire Marketing Community ...

If a brand is launching a new product, they can leverage high reach during live sports to do an awareness campaign and create recall amongst audiences. Take the example of a massy consumable ...

Elon Musk’s social network X has raised close to $1 billion in new equity from investors, according to people with knowledge of the matter — a deal that gives the company a valuation in line ...

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.