COCA-COLA fans are fizzing with excitement after spotting a “legendary” range of bottles back in shops – more than a decade after it was last seen. The iconic “Share a Coke” campaign ...

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We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

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When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Boeing dropped after China suspended new aircraft orders, while Bank of America and Citi climbed on earnings beats.

Share a Coke first launched in Australia in 2011, replacing the Coca-Cola logo with personalised names and returned in 2019 and 2020. With almost 200 names and nicknames to choose from across Coca ...

Originally launched in Australia in 2011, the campaign replaces the traditional Coca-Cola logo with individual names and nicknames. The initiative was last seen locally in 2019 and 2020. Kate Miller, ...

He co-directed the first globally broadcast AI commercial for Coca-Cola late last year, titled “Holidays Are Coming.” Krelitz is a producer and the former CEO of Heavy Metal magazine.