Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

The second day of Coachella saw appearances by Gustavo Dudamel and the L.A. Phil, T-Pain, Charli XCX and more. Catch up on ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

Fast food lovers will be surprised to see what their favorites were like when they opened, and how they grew. From McDonald's ...

In the past, O’Connor has only been officially linked to a few people when it comes to romance. He joked about a longstanding ...

A host of activities are planned, but the main event is giving the iconic airship a retro makeover with a black-and-silver ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

As a result, on 4 April 1975, Microsoft was born. Soon after, the company secured a deal to provide the operating system for ...

More new tech than usual on show at Belgium's finest Big Day Out ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

After years of moving around from city to city and restaurant to restaurant, though, they were ready to open a place of their ...